How Online Travel Companies Use Press Releases for Effective Marketing Tactics

Press release distribution has always been one of many effective marketing tactics for online travel companies around the world. However, in the recent years, this method have proved to be more potent than any other marketing tool used for promoting services across the global travel industry.Online marketing gurus in travel industry have been inventing and reinventing News release distribution as an effective vehicle to not only drive messages to the potential customers but also allure them to sign up for lucrative tour packages.Contrary to the conventional practices, many online travel companies use press releases in a clever and creative way to promote their business and services towards many potential customers round the year. Here are a few ways to use press releases to gain optimum mileage from online PR distribution.Promoting Tour PackagesNews stories are a great tool for travel companies to promote their tour packages. The announcement of some attractive tour packages can make a great headline and entice popular attention toward tour services during peak vacation seasons. Informative press releases on tour and travel packages generate decent revenues for online travel companies.Connecting to Prospective TouristsApart from informing new customers, online travel agencies can also try to fortify their customer base by distributing attractive news releases. There are many frequent flyers who demonstrate keen interest in products and packages offered by various travel companies. Travel agencies can create specifically tailored press releases to inform and connect with those potential customers for service promotion. Writing such content and spreading them across the web brings attractive tour packages to the attention of interested customers.Helping Information CirculationThere are a good number of online and offline PR agencies that circulate interesting and fresh information to their readers. Online travel agencies can take advantage of this by crafting their press releases for better circulation. Skilled and experienced writers can be deployed to help maximize the chances of your news story circulation for optimum exposure of your service packages.Educating Aspiring VisitorsOnline travel companies, today, are adopting innovating and effective marketing techniques to create loyalty amongst their customers. They use press releases to share travel-critical information with their prospective buyers. For instance, many online tour agencies have published stories to help their customers with protecting their finances during the travel.Ambitious travelers tend to look for useful financial information to ensure a happy and hassle-free experience. Therefore, press releases with an informative dimension can help generate interests for your tour services among your potential customers in the travel industry.Creating Social AwarenessSmart online travel companies are beginning to use press releases as a tool of creating social awareness, bringing classified customers closer to the possibility of using their services. Such textual content that include interesting data and survey statistics about the tour experiences can create potential impact on buyers’ behavior when they look for travel reviews online. Therefore, contrary to conventional marketing tactics, PRs are going way beyond the dissemination of practical information.Thus, online travel companies can do well to write good press releases which can be effective marketing tactics to bring in business.

Licensed Canadian Pharmacies

The quest for cheap health care products has led many customers to the doors of pharmacy shops based in Canada. While there has been some hue and cry in the United States over the safety issues pertaining to the drugs imported from Canada, many states of the US have already gone ahead and tied up with Canadian pharmacies licensed by Canadian provinces and governed by the laws and regulations of that country.The justification given for such a move is to make health more affordable and to ensure that much needed drugs are made available to the customers. States like Wisconsin have already short listed pharmacies based in Canada to provide mail order drugs to people back home. The short listing process included a visit to study the pharmacy’s facilities as well as the protocols used for filling prescriptions. The applicable Canadian laws were also studied to gain better insight into the measures adopted to ensure regulation of the industry and to discourage compromise on quality for commercial gains.Tying up with licensed pharmacies in Canada will definitely help in curbing the import of drugs from unlicensed firms there. It will also discourage sales of spurious counterfeit drugs. It will also mean that licensed Canadian firms can concentrate on doing business with assured business margins, without worrying about competition from unlicensed pharmacies. These unlicensed vendors will then be forced to obtain license if they are to stay in business.Some US firms have now launched a service which allows customers to verify the credentials of Canadian pharmacies before purchasing drugs from them. These firms provide information about the legal status of a pharmacy online. Pharmacies interested in going through this verification process are to first approach these sites and fill in a form that certifies that they are operating within the framework of laws of applicable jurisdictional laws. These pharmacies should comply with laws in both the city from where they are operating and the area where they are selling their products. The verification agency will then independently investigate the pharmacy and find out if the details furnished in the form submitted are true or not. One being cleared, the pharmacy website will be allowed to display a seal which indicates certification by the verifying agency.Many licensed pharmacies in Canada believe this is another step in increasing the customer base in US. These pharmacies can look forward to a entering into a long partnership with many customers and enhancing the trust factor in their relationship. Once a customer is assured of the quality of the product he is ordering, he can go ahead in confidence by being assured about the business credentials of the company he is dealing with.The licensed Canadian firms now want to increase the volume of business and transactions carried across the border. At the same time they don’t want the reputation of licensed Canadian pharmacies being soiled by the unlicensed ones selling drugs of inferior quality. These initiatives may just be the medicine that the licensed pharmacies were waiting for.

US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%

US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 1.14%. While S&P 500 was trading at 3,701.66, up by 0.98% and Nasdaq Composite 10,690.60 was also up by 0.71 per cent

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US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%
Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. Source: Reuters
US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 345.25 points or1.14 per cent. While S&P 500 was trading at 3,701.66, up by 35.88 points or 0.98 per cent and Nasdaq Composite 10,690.60 was also up 75.75 points or 0.71 per cent. A Reuters report said that today’s strength was on the back of a report which said the Federal Reserve will likely debate on signaling plans for a smaller interest rate hike in December, reversing declines set off by social media firms after Snap Inc’s ad warning.

Source: Comex

Nasdaq Top Gainers and Losers

Source: Nasdaq

Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. The BSE Sensex ended at 59,307.15, up by 104.25 points or 0.18 per cent from the Thursday closing level. Meanwhile, the Nifty50 index closed at 17,590.00, higher by 26.05 points or 0.15 per cent. In the 30-share Sensex, 13 stocks gained while the remaining 17 ended on the losing side. In the 50-stock Nifty50, 21 stocks advanced while 29 declined.