The face and the facial skin is the first thing that people see. So when we leave our homes you want to present a clean, clear, beautiful looking face. The facial skin unlike other areas of skin on our body is always exposed to the environment and therefore is easily damaged through sun exposure, chemicals, toxins and pollutants. Taking care of our facial skin is very important not only to stay beautiful but also to avoid increased signs of aging, blemishes, or acne.Although, most skin care products and advertisements are directed at women, men should also have a daily facial skin care routine as well. Men’s facial skin is just as likely as women’s to become damaged, dirty, or acne ridden, therefore making sure you properly hydrate, and clean your facial skin is necessary. Most people have been using the same skin care routine since they were young. They found an over the counter face wash that has worked for them and they stuck with it. However, as we age our skin changes. You may need more than just your average face wash to keep up that clear, youthful looking skin.The best skin care routines involve 4 steps. Diligence and determination are needed to succeed with a great skin care routine. Most people consider just washing or cleansing their face of the daily dirt and grime their best effort to keep their facial skin in good condition. However, it’s the other crucial steps that will keep their skin looking young, vibrant, healthy and firm. Although, all four steps are necessary to keep our facial skin beautiful, 2 out of the four steps are not necessary on a daily basis.The four essential steps to the best skin care routines are cleansing, toning, exfoliating, and moisturizing. Cleansing and moisturizing the face should be done everyday in the morning and before you go to bed. This way the face stays fresh, clean and hydrated throughout the day as well as the night.Cleansing is the first step for proper skin care. Most people clean or wash their face at least one time a day. This step is imperative because it removes dirt, dust, grime, grease and extra oil from the skin. Wet the face and then use a good facial cleanser on both the face and the neck. Massage the cleanser gently into the skin in an upward motion. Then rinse the face with warm water and a soft washcloth or cotton wool. A water-based cleanser is the best for cleaning the face because you can avoid chemicals that may irritate the skin.Toning is the second step in a facial skin care routine. Toning is usually used in the form of toner pads or wipes. Facial toners are used to remove any traces of dirt, grease, or excess cleanser that has been left as residue on the face. Using a toner everyday is an option and some people may even leave it out completely if they feel their cleanser works well enough. A good rule of thumb is to use a toner in your morning facial routine but leave it out of your nighttime regiment.Exfoliation is a key part of any skin care regiment, however should not be done on a daily basis. Exfoliation should be done once a week at most to remove dead skin cells from the face. Although the body naturally sloughs off dead skin cells on its own, exfoliating helps to speed up the process. Dead skin cells can block pores and cause acne so removing these skin cells in a timely manner can reduce the appearance of acne. However, exfoliation can be harmful especially to the facial skin, if done too often. Normal skin cells are replenished every 3-4 weeks; therefore exfoliating new skin cells can damage the appearance of your skin.Lastly but most importantly is moisturizing. Moisturizing the skin is so important because it keeps our skin from drying out; causing wrinkles or cracks and keeps our skin radiant and glowing. Dry skin can be painful, itchy and unappealing to the eye. Skin cells need water to live; therefore overly dry skin can lead to increased skin cell death. Use a moisturizer specifically for the face. Apply your moisturizer when your skin is warm and damp because this is when the pores are open. Leave some moisturizer on the top of the skin to get the full effect for your skin. Moisturize any time the skin feels dry and after both morning and even skin care routines. Make sure your moisturizer doesn’t have any harmful chemicals, fragrances or dyes that can irritate the skin.Natural skin care products should be used for all skin care needs. Natural products avoid harsh chemicals and dyes that can irritate the skin and cause breakouts. Always use products based upon your own skin type. Test products on your forearm, earlobe or neck before you buy them. This way you can know if it will cause any irritation. Always remember to remove all makeup before starting your skin care routine. Don’t just wash away makeup; use proper make-up removers to completely clean the face of makeup residue. Remember to apply sunscreen if there is a possibility you will be out in the sun.
Business Capital Solutions In Canada: Accessing Proper Cash Flow & Commercial Financing
Business capital requirements in Canada often boil down to some basic truths the business owner/financial mgr/entrepreneur needs to address when it comes to financing for businesses.
One of those truths? Knowing the true state of their financial condition and what financing they do and don’t qualify for when it comes to meeting commercial lending requirements in Canadian business.
Business Loans In Canada
Whether you are smaller or start-up firm looking for information on how to get a business loan or a larger established firm looking for growth financing or acquisition opportunities we’re highlighting 3 mistakes that commercial loan seekers like your company need to avoid making when addressing, sourcing and negotiating your cash flow / working capital and commercial financing needs.
1. Understand the true condition of your company finances – These are almost always successful addressed when you spend time on your financials and understand how your financial statements reflect your access to commercial loans & business credit in general
2. Ensure you have a plan in place for sales growth and financial needs as it relates to commercial financing
3. Understand that actual hard facts about cash flow which is, of course, the lifeblood of your company
Can you honestly answer or feel positive about all those 3 points. If so, pass Go and collect $ 100.00!
A good way to address your company’s finance plans is to ensure you understand growth finance solutions, as well as how to manage in a downturn – i.e. not growing, losing money, etc; It’s never fun to fund yourself in an economic or industry downturn such as the COVID pandemic of 2020!
When we talk to clients of new or established businesses it seems they are almost always talking about sales, so the ability to understand and focus on the differences in their profits and cash fluctuations is key.
How do cash flow and sales plans and projections affect the type of financing you require? For one thing sales growth usually starts out by consuming your cash, not generating it. A poor finance plan will drag your business down and addressing financing simply gets tougher and tougher.
Three basics always emerge when it comes to your search for the right business capital and financing.
1. The amount of financing you need
2. The type of financing (debt/cash flow/asset monetization) The business loan interest rate will be dramatically affected by whether you choose traditional or alternative financing solutions. Private business loans in Canada come from non regulated commercial finance companies most often known as ‘ alternative lenders ‘. These lenders are typically highly specialized in one ‘ niche ‘ of business financing and may be Canadian firms or branches of U.S. banks and non-bank lenders
3. How the financing is structured to be manageable with your day to day operations
What Finance Company In Canada Can Meet Your Borrowing Needs & Why Is Capital Important In Business
Let’s identify and break down key financings your firm should know about and understand if they are applicable and achievable to your business. They include:
A/R Financing / Factoring / Confidential Receivable Finance
Inventory finance / floor planning / retail inventory
Working Capital term loans
Unsecured cash flow loans
Merchant working capital loans/advances – these loans are geared toward short term cash needs and are typically one year in duration. Loan amounts are typically 15-20% of your annual sales revenues.
Royalty finance
Asset based non bank business lines of credit
Tax credit financing (SR&ED bridge loans)
Equipment Leasing / Sale leasebacks – Equipment financing in Canada is used by almost 80% of all companies looking to acquire new, and used, assets.
Govt Guaranteed Small Business Loan program – Government Loans in Canada are sometimes referred to as ‘ SBL’, aka Note: BDC Finance solutions are available from this Canadian non-bricks and morter crown corporation. A small business loan via the government-guaranteed loan program comes with true flexibility around term loan duration, market rates, no pre payment penalties, and of course the low personal guarantee that is required by borrowers. These two ‘ government ‘ loan solutions are often perfect for financing a new business.
If you’re focused on not making mistakes in your business finance needs and want to capitalize on the solutions your competitors are probably already using seek out and speak to a trusted, credible and experienced Canadian business financing advisor who can assist you with your cash flow and commercial financing needs.
Stan has had a successful career with some of the world’s largest and most successful corporations.
His employers over the last 25 years were, ASHLAND OIL, ( 1977-1980) DIGITAL EQUIPMENT CORPORATION, ( 1980-1990) ) CABLE & WIRELESS PLC,( 1991 -1993) ) AND HEWLETT PACKARD ( 1994-2004 ) In 2004 Stan founded 7 PARK AVENUE FINANCIAL – He is an expert in Canadian Business Financing.
How Online Travel Companies Use Press Releases for Effective Marketing Tactics
Press release distribution has always been one of many effective marketing tactics for online travel companies around the world. However, in the recent years, this method have proved to be more potent than any other marketing tool used for promoting services across the global travel industry.Online marketing gurus in travel industry have been inventing and reinventing News release distribution as an effective vehicle to not only drive messages to the potential customers but also allure them to sign up for lucrative tour packages.Contrary to the conventional practices, many online travel companies use press releases in a clever and creative way to promote their business and services towards many potential customers round the year. Here are a few ways to use press releases to gain optimum mileage from online PR distribution.Promoting Tour PackagesNews stories are a great tool for travel companies to promote their tour packages. The announcement of some attractive tour packages can make a great headline and entice popular attention toward tour services during peak vacation seasons. Informative press releases on tour and travel packages generate decent revenues for online travel companies.Connecting to Prospective TouristsApart from informing new customers, online travel agencies can also try to fortify their customer base by distributing attractive news releases. There are many frequent flyers who demonstrate keen interest in products and packages offered by various travel companies. Travel agencies can create specifically tailored press releases to inform and connect with those potential customers for service promotion. Writing such content and spreading them across the web brings attractive tour packages to the attention of interested customers.Helping Information CirculationThere are a good number of online and offline PR agencies that circulate interesting and fresh information to their readers. Online travel agencies can take advantage of this by crafting their press releases for better circulation. Skilled and experienced writers can be deployed to help maximize the chances of your news story circulation for optimum exposure of your service packages.Educating Aspiring VisitorsOnline travel companies, today, are adopting innovating and effective marketing techniques to create loyalty amongst their customers. They use press releases to share travel-critical information with their prospective buyers. For instance, many online tour agencies have published stories to help their customers with protecting their finances during the travel.Ambitious travelers tend to look for useful financial information to ensure a happy and hassle-free experience. Therefore, press releases with an informative dimension can help generate interests for your tour services among your potential customers in the travel industry.Creating Social AwarenessSmart online travel companies are beginning to use press releases as a tool of creating social awareness, bringing classified customers closer to the possibility of using their services. Such textual content that include interesting data and survey statistics about the tour experiences can create potential impact on buyers’ behavior when they look for travel reviews online. Therefore, contrary to conventional marketing tactics, PRs are going way beyond the dissemination of practical information.Thus, online travel companies can do well to write good press releases which can be effective marketing tactics to bring in business.