US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%

US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 1.14%. While S&P 500 was trading at 3,701.66, up by 0.98% and Nasdaq Composite 10,690.60 was also up by 0.71 per cent

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US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%
Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. Source: Reuters
US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 345.25 points or1.14 per cent. While S&P 500 was trading at 3,701.66, up by 35.88 points or 0.98 per cent and Nasdaq Composite 10,690.60 was also up 75.75 points or 0.71 per cent. A Reuters report said that today’s strength was on the back of a report which said the Federal Reserve will likely debate on signaling plans for a smaller interest rate hike in December, reversing declines set off by social media firms after Snap Inc’s ad warning.

Source: Comex

Nasdaq Top Gainers and Losers

Source: Nasdaq

Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. The BSE Sensex ended at 59,307.15, up by 104.25 points or 0.18 per cent from the Thursday closing level. Meanwhile, the Nifty50 index closed at 17,590.00, higher by 26.05 points or 0.15 per cent. In the 30-share Sensex, 13 stocks gained while the remaining 17 ended on the losing side. In the 50-stock Nifty50, 21 stocks advanced while 29 declined.

How Online Travel Companies Use Press Releases for Effective Marketing Tactics

Press release distribution has always been one of many effective marketing tactics for online travel companies around the world. However, in the recent years, this method have proved to be more potent than any other marketing tool used for promoting services across the global travel industry.Online marketing gurus in travel industry have been inventing and reinventing News release distribution as an effective vehicle to not only drive messages to the potential customers but also allure them to sign up for lucrative tour packages.Contrary to the conventional practices, many online travel companies use press releases in a clever and creative way to promote their business and services towards many potential customers round the year. Here are a few ways to use press releases to gain optimum mileage from online PR distribution.Promoting Tour PackagesNews stories are a great tool for travel companies to promote their tour packages. The announcement of some attractive tour packages can make a great headline and entice popular attention toward tour services during peak vacation seasons. Informative press releases on tour and travel packages generate decent revenues for online travel companies.Connecting to Prospective TouristsApart from informing new customers, online travel agencies can also try to fortify their customer base by distributing attractive news releases. There are many frequent flyers who demonstrate keen interest in products and packages offered by various travel companies. Travel agencies can create specifically tailored press releases to inform and connect with those potential customers for service promotion. Writing such content and spreading them across the web brings attractive tour packages to the attention of interested customers.Helping Information CirculationThere are a good number of online and offline PR agencies that circulate interesting and fresh information to their readers. Online travel agencies can take advantage of this by crafting their press releases for better circulation. Skilled and experienced writers can be deployed to help maximize the chances of your news story circulation for optimum exposure of your service packages.Educating Aspiring VisitorsOnline travel companies, today, are adopting innovating and effective marketing techniques to create loyalty amongst their customers. They use press releases to share travel-critical information with their prospective buyers. For instance, many online tour agencies have published stories to help their customers with protecting their finances during the travel.Ambitious travelers tend to look for useful financial information to ensure a happy and hassle-free experience. Therefore, press releases with an informative dimension can help generate interests for your tour services among your potential customers in the travel industry.Creating Social AwarenessSmart online travel companies are beginning to use press releases as a tool of creating social awareness, bringing classified customers closer to the possibility of using their services. Such textual content that include interesting data and survey statistics about the tour experiences can create potential impact on buyers’ behavior when they look for travel reviews online. Therefore, contrary to conventional marketing tactics, PRs are going way beyond the dissemination of practical information.Thus, online travel companies can do well to write good press releases which can be effective marketing tactics to bring in business.

Business Loans In Canada: Financing Solutions Via Alternative Finance & Traditional Funding

Business loans and finance for a business just may have gotten good again? The pursuit of credit and funding of cash flow solutions for your business often seems like an eternal challenge, even in the best of times, let alone any industry or economic crisis. Let’s dig in.

Since the 2008 financial crisis there’s been a lot of change in finance options from lenders for corporate loans. Canadian business owners and financial managers have excess from everything from peer-to-peer company loans, varied alternative finance solutions, as well of course as the traditional financing offered by Canadian chartered banks.

Those online business loans referenced above are popular and arose out of the merchant cash advance programs in the United States. Loans are based on a percentage of your annual sales, typically in the 15-20% range. The loans are certainly expensive but are viewed as easy to obtain by many small businesses, including retailers who sell on a cash or credit card basis.

Depending on your firm’s circumstances and your ability to truly understand the different choices available to firms searching for SME COMMERCIAL FINANCE options. Those small to medium sized companies ( the definition of ‘ small business ‘ certainly varies as to what is small – often defined as businesses with less than 500 employees! )

How then do we create our road map for external financing techniques and solutions? A simpler way to look at it is to categorize these different financing options under:

Debt / Loans

Asset Based Financing

Alternative Hybrid type solutions

Many top experts maintain that the alternative financing solutions currently available to your firm, in fact are on par with Canadian chartered bank financing when it comes to a full spectrum of funding. The alternative lender is typically a private commercial finance company with a niche in one of the various asset finance areas

If there is one significant trend that’s ‘ sticking ‘it’s Asset Based Finance. The ability of firms to obtain funding via assets such as accounts receivable, inventory and fixed assets with no major emphasis on balance sheet structure and profits and cash flow ( those three elements drive bank financing approval in no small measure ) is the key to success in ABL ( Asset Based Lending ).

Factoring, aka ‘ Receivable Finance ‘ is the other huge driver in trade finance in Canada. In some cases, it’s the only way for firms to be able to sell and finance clients in other geographies/countries.

The rise of ‘ online finance ‘ also can’t be diminished. Whether it’s accessing ‘ crowdfunding’ or sourcing working capital term loans, the technological pace continues at what seems a feverish pace. One only has to read a business daily such as the Globe & Mail or Financial Post to understand the challenge of small business accessing business capital.

Business owners/financial mgrs often find their company at a ‘ turning point ‘ in their history – that time when financing is needed or opportunities and risks can’t be taken. While putting or getting new equity in the business is often impossible, the reality is that the majority of businesses with SME commercial finance needs aren’t, shall we say, ‘ suited’ to this type of funding and capital raising. Business loan interest rates vary with non-traditional financing but offer more flexibility and ease of access to capital.

We’re also the first to remind clients that they should not forget govt solutions in business capital. Two of the best programs are the GovernmentSmall Business Loan Canada (maximum availability = $ 1,000,000.00) as well as the SR&ED program which allows business owners to recapture R&D capital costs. Sred credits can also be financed once they are filed.

Those latter two finance alternatives are often very well suited to business start up loans. We should not forget that asset finance, often called ‘ ABL ‘ by those Bay Street guys, can even be used as a loan to buy a business.

If you’re looking to get the right balance of liquidity and risk coupled with the flexibility to grow your business seek out and speak to a trusted, credible and experienced Canadian business financing advisor with a track record of business finance success who can assist you with your funding needs.