Small Business Digital Marketing: Using the Internet to Grow Your Business

If you are a small business and you are not yet marketing yourself online then you are really missing out. On the other hand, maybe you’ve tried it but you just haven’t been able to generate the results you’d like? Either way, it’s time to change things and get serious about this opportunity…The sad truth is that most small businesses aren’t marketing themselves effectively using the internet. This is usually because they lack the expertise to implement their marketing campaigns in the right way, or they believe that it is expensive and thus not something they can afford.What can you achieve with small business digital marketing?The reality is that digital marketing is a constantly changing landscape. If you really want to succeed with it and generate great results for your business then you definitely need to know what you are doing. If it is done in the right way however then this type of marketing can enable you to grow your business and reach new customers in a way that has never been possible before.The digital world creates a wonderful opportunity for small businesses to grow their income, find new clients and better engage existing ones. From advertising through social media to reach new audiences, generating leads through carefully crafted website landing pages, or engaging existing customers through content-filled email newsletters, this tool can generate real tangible results for your company.Getting started with small business digital marketingThe first thing to get clear on is that you need a definite plan. Diving straight into the field without thinking about what you want to achieve, and how you are going to achieve it, is simply setting yourself up for failure. Failing to plan is probably the number one reason why most small businesses fail with this inception.It is very important to have a clear and detailed strategy. You should set out specific, measurable, achievable, realistic and time-bound marketing objectives and targets, and you should ensure that you think carefully about the digital marketing channels you are going to use to get your message out there.It is also important to remember that digital marketing isn’t an instant solution. Achieving effective results requires consistent action, on-going testing and regular reviewing of progress.Getting help with small business digital marketingAs we have already touched upon, digital marketing is a complex field that’s constantly changing. It is therefore crucial to have a good understanding of the subject and know exactly how to plan and implement digital campaigns for maximum results.Many small business lack in-house expertise and thus choose to seek the help of a digital marketing agency. This is often a smart decision because it brings much-needed expertise to the table. A digital marketing implemented by professionals is much more likely to generate great results than a campaign implemented by someone who is relying in trial and error. In addition, getting external help with small business digital marketing frees the company to concentrate on running their business, without worrying about their digital campaigns.
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S&P 500 Rallies As U.S. Dollar Pulls Back Towards Weekly Lows

Key Insights
The strong pullback in the U.S. dollar provided significant support to stocks.
Treasury yields have pulled back after touching new highs, which served as an additional positive catalyst for S&P 500.
A move above 3730 will push S&P 500 towards the resistance level at 3760.
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Pfizer Rallies After Announcing A Huge Price Hike For Its COVID-19 Vaccines
S&P 500 is currently trying to settle above 3730 as traders’ appetite for risk is growing. The U.S. dollar has recently gained strong downside momentum as the BoJ intervened to stop the rally in USD/JPY. Weaker U.S. dollar is bullish for stocks as it increases profits of multinational companies and makes U.S. equities cheaper for foreign investors.

The leading oil services company Schlumberger is up by 9% after beating analyst estimates on both earnings and revenue. Schlumberger’s peers Baker Hughes and Halliburton have also enjoyed strong support today.

Vaccine makers Pfizer and Moderna gained strong upside momentum after Pfizer announced that it will raise the price of its coronavirus vaccine to $110 – $130 per shot.

Biggest losers today include Verizon and Twitter. Verizon is down by 5% despite beating analyst estimates on both earnings and revenue. Subscriber numbers missed estimates, and traders pushed the stock to multi-year lows.

Twitter stock moved towards the $50 level as the U.S. may conduct a security review of Musk’s purchase of the company.

From a big picture point of view, today’s rebound is broad, and most market segments are moving higher. Treasury yields have started to move lower after testing new highs, providing additional support to S&P 500. It looks that some traders are ready to bet that Fed will be less hawkish than previously expected.

S&P 500 Tests Resistance At 3730

S&P 500 has recently managed to get above the 20 EMA and is trying to settle above the resistance at 3730. RSI is in the moderate territory, and there is plenty of room to gain additional upside momentum in case the right catalysts emerge.

If S&P 500 manages to settle above 3730, it will head towards the next resistance level at 3760. A successful test of this level will push S&P 500 towards the next resistance at October highs at 3805. The 50 EMA is located in the nearby, so S&P 500 will likely face strong resistance above the 3800 level.

On the support side, the previous resistance at 3700 will likely serve as the first support level for S&P 500. In case S&P 500 declines below this level, it will move towards the next support level at 3675. A move below 3675 will push S&P 500 towards the support at 3640.

Why You Should Think About Starting an Online Business

The internet has created many entrepreneurs across the globe.Some people not having any experience, tech savvy, or any money have created online businesses that prosper.There are lots of benefits of starting your own online business.If you’re someone who’s on the fence about starting your own business I think you should take some time to reflect on how it could change your life and the benefits are starting one.My reason for starting an online business was not wanting to have to work for someone else.I wanted to have freedom, flexibility with my time, and an opportunity to make money 24 hours a day.If you’re someone who doesn’t like having to punch the clock this post is for you.Today I wanted to discuss why you should start your own online business and the benefits it can offer.Starting Your Online BusinessStarting an online business isn’t as difficult as one might think.You can get your business started with less than about $100.You’ll need web hosting, a domain name, and an autoresponder.Now just because you have these three things does not mean you’ll be well on your way to quitting your job, but it does mean that you have taken the necessary steps to creating an online business that can potentially allow you to quit your job somewhere down the line.If you never get started then you’ll never have the opportunity to get yourself from where you are to where you want to go.Benefits of an Online Business1) Low CostsAs noted earlier to get started with your own online business, the costs are low compared to other ventures.There are some business opportunities on the web that don’t even require you to have a website.So people make a living online just building an email list and marketing various affiliate products or even their own.It’s not like an offline business where you have rent, employees, inventory, and have to drive to every day.With an online business you have the opportunity to work in the bed, the living room, your favorite coffee shop, etc.Anywhere!You can run your business from the power of your laptop and be profitable doing it with the right plan and work ethic.2) You Control Your IncomeOne of the biggest reasons I wanted to start an online business was to be able to control my income.With most jobs there is a cap on what you can make.If it’s salary, you work at the mercy of your boss only to see the same pay every pay period.It it’s by the hour, you only have a limited amount of hours you can work in a day.With an online business it can work for you 24 hours a day 365 days a year.Who wouldn’t want that?What you earn is solely based on YOU and your EFFORTS of creating the kind of business you want for yourself.3. People Spend Money on the InternetIt’s been reported that consumers will spend about $327 Billion online in 2016.That’s a huge amount of money and if you can tap into a small percentage of that you can make a decent living for yourself.It’s all about finding your place on the web and carving out your own little niche.Internet spending is estimated to account for 40% of all retail sales by 2020 and 84% of the world’s internet users now shop online.People enjoy spending money from the comfort of their own home.These are just a few of many benefits when it comes to a business online.If you are looking to start your own online business do your research and figure out your niche.There is money to be made on the internet, but it’s going to take some work.If you are looking for a new way to make a living, freedom, more time to spend with family, or to quit your job then starting your own business could be the way to go.It’s created new lives for countless others and you could be the next.See you at the top.Best Wishes!